A Rich Merchant History with a Modern Twist
At hue, we relish the opportunity to collaborate with businesses that have a rich history and a unique story to tell. When KNEAD Pubs approached us to work on their project with Paten & Co, we knew we were in for a creative journey that would beautifully blend the charm of the past with the vibrancy of the present.
When KNEAD Pubs first engaged our services, their vision was clear: they wanted to elevate the distinctiveness of Paten & Co in comparison to other dining establishments. Paten & Co had a lot to offer—a diverse menu of delectable seasonal dishes, an impressive selection of artisanal craft beers, a thoughtfully curated wine list, and expertly crafted cocktails. Our mission was to showcase these exceptional features and create a visual narrative that would set Paten & Co apart.
A Contemporary Industrial Aesthetic
Paten & Co’s interiors exude a captivating industrial charm, reminiscent of scaffolding staircases and railings. We drew inspiration from these intriguing design elements and seamlessly incorporated their colour palette throughout the website, printed materials, and menus. The result? A contemporary, yet harmonious fusion of the old and the new—a design that captivated and engaged patrons.
Captivating Photography that Tells a Story
To visually represent Paten & Co, we adopted a modern, dusky photography style. The interplay between the deep, dark backdrop and the vibrant array of culinary creations created a striking contrast that effectively showcased the allure of Paten’s offerings. Each photograph became a window into the Paten & Co experience, inviting customers to explore and savour.
Crafting an Immersive Digital Experience
Our ultimate goal was to authentically capture the venue’s diverse range of offerings on the KNEAD website, effectively bringing the unique Paten & Co experience to life online. To achieve this, we embarked on an artful integration of photography and videography, seamlessly infused throughout the entire webpage. Every click, scroll, and interaction became an immersive journey into the world of Paten & Co.
As we reflect on our collaboration with Paten & Co, we are reminded of the power of design to bridge the gap between history and modernity. It’s not just about aesthetics; it’s about crafting an experience that resonates with patrons and tells a story worth savouring.
Explore the allure of Paten & Co for yourself. Visit https://www.kneadpubs.co.uk/paten-co/ and embark on a visual and culinary adventure like no other.
Stay tuned for more inspiring case studies and creative journeys from hue.
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