Striving for Excellence, Caring for All

Abbey Academies Trust (AAT), a multi-academy trust, aimed to revitalise its brand to attract new schools and establish itself as a leader in educational excellence and development. The goal was to create a brand identity that reflected their values of collaboration, diversity, and academic excellence, and develop an informative and user-friendly website.

Under our Wing

hue took inspiration from AAT’s brand principles, “Lessons from the Geese,” and centred the rebrand around guidance and support, symbolised by the idea of taking schools ‘under their wing.’ The use of vibrant colours and wing-shaped graphical elements emphasised AAT’s ethos of encouragement and inclusivity. The new brand identity aimed to position AAT as a beacon of excellence and care.

Revitalising the Brand and Building a Strong Online Presence

Through a comprehensive rebranding and website development process, hue successfully helped AAT revitalise its brand and establish a strong online presence. The new brand identity and website effectively communicated AAT’s commitment to collaboration, diversity, and academic excellence. The cohesive visual elements and informative platform positioned AAT as a trusted leader in the education sector, attracting new schools and fostering a sense of community within the network.