Brand development, ecommerce website, packaging, photography, videography, art direction, marketing materials, social media assets
Where luxury meets sustainability
Partners in life and in business, Robert and Linda were looking for a local marketing agency to help build and promote their brand, Taylor & Tails. They approached us with their product, and an inspiring story and mission, and off we went….
Caring deeply about sustainability, this brand is all about making eco-conscious purchases that aren’t at the expense of quality. Taylor & Tails design, manufacture and produce contemporary dog bedding that is built to last and effortlessly compliments any home décor.
Our job was to further develop the existing brand, presenting colourways, photography, typography and graphics to provide depth and luxury to the brand.
Our challenge was to align the brand as a superior quality, high end, desirable lifestyle product business in-line with the quality and heritage of outdoor brands such as Barbour, Joules and Land Rover. It’s the demographic of these brands that Taylor & Tails wanted to target – people looking for the best, and those who are happy to spend on a product which is carefully designed and offers longevity, feeding into the lifestyle of owning dogs and connecting with where we feel the audience’s interests lie.
We chose typography which offered an elegance and sense of quality and trust, which was vital in positioning the brand at the highest level. Avenir offers a modern sophistication and flexibility which translates well across digital and print environments.
We developed a colour palette offering a range of rich, muted and earthly qualities to work well across multiple media areas, further enhancing the luxurious and sustainable qualities of the brand. Combined with tactile paper textures and bespoke print finishing we were able to realise the clients expectations and vision.
We created an e-commerce website to truly showcase not only the products for sale, but all that Taylor & Tails stands for – improving the health and wellness of pets while reducing the environmental impact of industry-generated waste.
Retouching and colour correction
We wanted the packaging to speak volumes, bringing through the luxurious aspect of a customer’s purchase, with key messaging and personable imagery. The marketing was also enhanced by our team sourcing and art directing product and lifestyle photoshoots, creating various branded videos and providing social graphic templates and guidance.
Graphic devices & icons
Behind the scenes
“Choosing to work with hue was the best decision we made for our start-up business. Mark and his team are all experts in their own field, the communication was great and we always felt listened to. From choosing our brand colours and logo, building our brand, advising about the right marketing strategy and building and launching our website, hue always delivered 100% professional and efficient work.Robert & Linda Szabo, Taylor & Tails
We were very proud and excited to see our business ‘come alive’ and hue definitely played a big part in this journey. Thank you guys!”
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